Earlier website designing was very simple; you simply needed to make a nice looking page, arranged text in an attractive manner or input a few bright call-to-action buttons etc. This era is completely over and Search Engine Optimization (SEO) has completely transformed the scenario. SEO is a developing science and if you ask from reputed search engine optimization companies they will explain you how they are constantly learning and altering their strategies to get the best rankings for their client’s sites. To learn these strategies at one go is not really possible, given below are some simple steps that would serve as a good introduction-
To rank up your website, you should spend more time on the code rather than on design. If you do not have a team of SEO technicians and you the solely involved in the web designing process then you need to learn to spend some quality time with the code. This helps to create the look and feel of the site. With descriptive tags to structure your pages you not only ensure that search engines have much easier time reading but also understanding all important content.
Do not commit a mistake by over stuffing your website. Keywords are really crucial and should appear in strategic place all throughout the site such as the URL, the title tag, the main heading tags, etc. You need to ensure it does not look overdo. Mentioning keywords frequently can penalize your content for keyword stuffing (which is really embarrassing)
Using flash for navigation is certainly a great idea but it is to be remembered that search engines have difficulty in reading and understanding flash files. Hence, refrain from using too much of Flash in your site.
You can use alt attributes in image tags. It has proved to be helpful using alt attributes when you label the images of your site since description has keywords relevant to the topics under discussion.
Every page that your site contains should be given a unique title attributes. This is because if every page has the same title, search engines will deduce that every page on your site which is quite boredom.
Links are really important and you should use specific link titles. Make sure to include a word in the link description that described the content in question, if you are linking to content similar to that on your site.
You need to be consistent in using URL. Before allowing your site to go live you need to decide whether you want to keep the www.prefixor not. Search engines see as one site whereas learn SEO.com as another. This could lead to duplicate content issue which no one wants to happen.
Link building is one of the most crucial features of Search Engine Optimization and with more quality incoming links you have in your site, the better your SERP position will be. However, linking people to your site is still a difficult task. A unique content and being generous with your own links can help you.