Simple ways to increase repeat visits to your website

admin — Tue, 23 Nov 2010 05:43:06 +0000

The short loyalty span of online visitors and stiff competition of the market have made Internet Marketing a Herculean’ Task. It becomes even more difficult getting repeat visitors to your website frequently at current scenario. Repeat visitors are very crucial for a business as compared to unique visitors. Unique visitors are casual shoppers and it is skeptical to say whether they will become the potential customers of your products and services or just turn away. But, this is not so with repeat visitors; they have already been to your site once and come back to either shop or some lucrative motive in mind. You do not have to prove your credibility to your repeat visitors since they already know that part unlike unique visitors. This is really helpful in order to retain them and given below are some simple steps to increase repeat visits on your website

Play on the past experience
A repeat visitor has all the clues about your website, since he has already visited it. You have formed a relationship with them and have developed a sense of familiarity so now it becomes easier for you to re-sell your product and services and also get referrals.

Give new information
There are a couple of pages in your website that do not change such as “About Us” and “Products and Services” etc. However, repeat visitors often expect to see something new every time they browse your site. You can do so by loading new and fresh content on other pages of your website. For instance, you can add-up some fresh content pages like news section, articles resource pages in your page.

Educate them about your business
Give your customers full details about yourself and what you do if you want to win their trust. Moreover, you can make them aware by educating about your business and provide useful information about crucial things. Be in touch with them and inform them about any latest happening from your end.

E- Mail Marketing
To retain your loyal customers, e-mail marketing is an indispensable tool. You can keep in touch with customers by sending e-mails or news letter about any imperative and quality information that might be useful for them. But, make sure you maintain the quality of your mails and your correspondence brings up something new and informative that can benefit them.

Make your website work
Website is not something where you cannot make any changes like you have in brochures. You have various keys for alteration on your website. Make sure the website is updated with all the current happenings and new developments taking place in your business.

Showcase Client Testimonials
Testimonials of your clients can do wonders in retaining and making customers. A good publicity of your business by a third party is very lucrative. You can humbly ask your clients for testimonials and load them on your website so that every visitor on your website can read them especially the potential customers. They will get an idea about the quality of your services and you will win their trust in return.

Webtree.in is a professional website designing company which provides the above services at a very affordabe price.

Protect your website content

admin — Tue, 23 Nov 2010 05:19:48 +0000

The content of any website is the ruling factor and treasured possession. A website with a quality and meaningful content proves to be very lucrative for the business; it draws lots of visitors to the site and bolsters its ranking in the search engines. It takes a lot of effort to develop quality contents and you would never like to share your hard work with anyone. But, there are probabilities when you can find your own content posted on some other website without your knowledge. In addition, due to duplicate content your search engines rankings also suffer. Despite of all your efforts to protect your content, there are hackers and thieves that can easily steal away your content. It is really frustrating seeing your content in some other website and you are helpless to do anything. However, mentioned below are some easy tips that can help to discourage content theft and make the process more difficult

Copyright your website Content
Copyrighting your website can protect it from content theft. Once you have acquired copyrights for your website content, you can protect it from the people who copy every word of your content and then place it on their website without your information and giving no credits to you. For copyright of your website, you can go through the Copyright Office website at www.copyright.gov and register your site. Make it as early as possible for your interest; you need to ensure that you complete the application within three months of launching your website. You are required to pay a processing fee along with sending copies of all web pages whose content you want to protect. To be on a safer side, you can create a CD that contains copies of all the files of your website and keep it safe as a back-up of your files. Moreover, you can insert copyright meta tag on all your web pages that contain your company’ name or website name. You will receive a “Certificate of Registration” once your application has been accepted. It all helps you to sue any person or company if he tries to steal your work. You can even ask them (hackers) for compensation.

Altering the Website Code
Altering the website code may not save your content from professional hackers and thieves but it can certainly save it from amateurs. To do this, you should first remove all the unnecessary spaces in HTML code of your website so that it becomes difficult for people to read through the whole code and find individual text options. Now it won’t be easier for thieves to simply lift your content filled web pages.

The other thing you can do is to disable the right click function of your website by using Java Script, since it prevents people from selecting text and images on your website and copying it on some other places. But, this is to be remembered genuine visitors who come to your website for information often get annoyed with this setting.

Change the text contents
The next thing you can do is using Photoshop or any other image editing software to change the text elements into images. To do this, you can select the text you want to change and open a new image file and select a suitable size to accommodate the body of the text. Sharpen the image and save the file. But, do not forget that large images have high resolution make web pages slower to load. So, it is advised to save the text images in medium resolution. Though people will be able to print the file but they have to re-type every word of it to reuse the contents.

WebTree.in is an affordable website designing company with proficient content writers who cannot only design and develop your website but can also write appropriate content for your website which can improve your visibility on a search engine.

Guidelines to enhance the usability of your homepage design

admin — Tue, 23 Nov 2010 05:10:49 +0000

We all know how important a homepage is for the website, it is considered the online presence of your company. The homepage of any website makes the first impression on online audiences about your business and its services. The moment a user type the URL of your website he reaches to your homepage hence, homepage should present a brief introduction about the website and attract visitors to visit your site more and more. The homepage is one of the most important pages rather the most important page of the website hence, one must take care to ensure its usability. Given below are some simple guidelines to enhance the usability of homepage design-

Add a Crisp and Catchy tagline-
You should draft a tagline for your website homepage that can define the company and its business in a simple sentence. The visitors should get an idea about the website and what the company is all about by reading the tagline, when they enter its homepage. Apparently, a catchy tagline can be lucrative for your business, it catches visitors’ attention and make sure they do not forget your website.

Draft a Meaningful Title Tag
The title tag of your home-page should contain the name of your company along with a small description of the website. Refrain from using words like “welcome” since it only populates the space and has no value addition. Use meaningful keywords and phrases in the title tags.

Cluster all Corporate Information
Usually website visitors do not have interest in reading about the company. They are rather interested to do the business with you conditionally they are convinced about the company. At such cases, you website should have good corporate information so that visitors can read more about your company. You can create an About Us page on your website that is meant for providing information to visitors about your company and also provide a link to it from the homepage.

Focus on important tasks of the website
The homepage of a website should be like a guide for visitors and also help them find a browsing route. A website should have a clear starting point like what they want to do and there has to be clear links to the main areas of the website in which visitors might have an interest

Include a Search Box
The search box is an inseparable part of any website and we know how impatient internet users are, they love anything that can cut short the action steps. These search boxes are very helpful for visitors to find the exact information they need by just entering a query rather than browsing through categories to find what they need. You need to ensure that your search box is at least 25 characters wide so that it accommodates multiple queries.

Offer snapshots of Inlying Content
A nice homepage can do wonders for you; it showcases things and lures visitors to further explore the website. You can post the topics of important content within your website to make it look more attractive. Moreover, you can offer a preview on the homepage on a recent article or a report that you have on a certain page.

Use Meaningful Design Elements
The homepage of a website should be welcoming but that does not mean you should load the page with useless design elements and flash animation that has no value but only contribute in increasing the file sizes.

Webtree.in is a professional website designing company which designs your website’s homepage in such a way that can increase traffic on your site and hence, improves your business.

Add a Crisp and Catchy tagline-

You should draft a tagline for your website homepage that can define the company and its business in a simple sentence. The visitors should get an idea about the website and what the company is all about by reading the tagline, when they enter its homepage. Apparently, a catchy tagline can be lucrative for your business, it catches visitors’ attention and make sure they do not forget your website.

Draft a Meaningful Title Tag

The title tag of your home-page should contain the name of your company along with a small description of the website. Refrain from using words like “welcome” since it only populates the space and has no value addition. Use meaningful keywords and phrases in the title tags.

Cluster all Corporate Information

Usually website visitors do not have interest in reading about the company. They are rather interested to do the business with you conditionally they are convinced about the company. At such cases, you website should have good corporate information so that visitors can read more about your company. You can create an About Us page on your website that is meant for providing information to visitors about your company and also provide a link to it from the homepage.

Focus on important tasks of the website

The homepage of a website should be like a guide for visitors and also help them find a browsing route. A website should have a clear starting point like what they want to do and there has to be clear links to the main areas of the website in which visitors might have an interest

Include a Search Box

The search box is an inseparable part of any website and we know how impatient internet users are, they love anything that can cut short the action steps. These search boxes are very helpful for visitors to find the exact information they need by just entering a query rather than browsing through categories to find what they need. You need to ensure that your search box is at least 25 characters wide so that it accommodates multiple queries.

Offer snapshots of Inlying Content

A nice homepage can do wonders for you; it showcases things and lures visitors to further explore the website. You can post the topics of important content within your website to make it look more attractive. Moreover, you can offer a preview on the homepage on a recent article or a report that you have on a certain page.

Use Meaningful Design Elements

The homepage of a website should be welcoming but that does not mean you should load the page with useless design elements and flash animation that has no value but only contribute in increasing the file sizes.

Simple ways of web design to bolster your website rankings

admin — Tue, 23 Nov 2010 04:39:20 +0000

Earlier website designing was very simple; you simply needed to make a nice looking page, arranged text in an attractive manner or input a few bright call-to-action buttons etc. This era is completely over and Search Engine Optimization (SEO) has completely transformed the scenario. SEO is a developing science and if you ask from reputed search engine optimization companies they will explain you how they are constantly learning and altering their strategies to get the best rankings for their client’s sites. To learn these strategies at one go is not really possible, given below are some simple steps that would serve as a good introduction-

To rank up your website, you should spend more time on the code rather than on design. If you do not have a team of SEO technicians and you the solely involved in the web designing process then you need to learn to spend some quality time with the code. This helps to create the look and feel of the site. With descriptive tags to structure your pages you not only ensure that search engines have much easier time reading but also understanding all important content.

Do not commit a mistake by over stuffing your website. Keywords are really crucial and should appear in strategic place all throughout the site such as the URL, the title tag, the main heading tags, etc. You need to ensure it does not look overdo. Mentioning keywords frequently can penalize your content for keyword stuffing (which is really embarrassing)

Using flash for navigation is certainly a great idea but it is to be remembered that search engines have difficulty in reading and understanding flash files. Hence, refrain from using too much of Flash in your site.

You can use alt attributes in image tags. It has proved to be helpful using alt attributes when you label the images of your site since description has keywords relevant to the topics under discussion.

Every page that your site contains should be given a unique title attributes. This is because if every page has the same title, search engines will deduce that every page on your site which is quite boredom.

Links are really important and you should use specific link titles. Make sure to include a word in the link description that described the content in question, if you are linking to content similar to that on your site.

You need to be consistent in using URL. Before allowing your site to go live you need to decide whether you want to keep the www.prefixor not. Search engines see as one site whereas learn SEO.com as another. This could lead to duplicate content issue which no one wants to happen.

Link building is one of the most crucial features of Search Engine Optimization and with more quality incoming links you have in your site, the better your SERP position will be. However, linking people to your site is still a difficult task. A unique content and being generous with your own links can help you.

How to make your website design work for your business

admin — Tue, 23 Nov 2010 04:25:50 +0000

It is good to have a good website design but if it does not contribute in the productivity of your business, it is absolutely futile. The chief purpose of websites is to pose as online identities of the business concerned and produce lucrative results by boosting its sale. Given below are some tips to make your website work for your business

Consistency
Your website should be well consistent with your brand and business and you need to ensure that it reflects your brand identity and corporate image of your business. Consistency is considered as one of the critical elements in website design and development. A consistency in the website is very fruitful for business, it establishes a strong presence in the audience’s mind and confirms your brand identity time and again.

Usability
Usability is also an important element of website design. Your visitors should not face any hassle in locating your website on the internet and they should be able to navigate as well. A good usability helps visitors to spend more and more time on the website. Further, you need to be sure that navigation is simple and logical and all links are working properly.

Design Style
Be sure that your website design should put forth your message to the audience. For better results, it is advised to hire the services from a professional web development company.

Speed
A good speed is really mandatory for a website to load and it is equally important for visitors as well. The navigation pathway should also be well designed and quick to function. You also need to ensure that graphic and images of your website are properly optimized and they do not take much time to load. Visitors usually turn away from snail’s pace websites and switch to some faster websites. So, maintain a good speed of your website.

Search Engine Friendly
A website is worthless if it does not invite a good traffic inflow and for a steady flow of traffic you need to be sure that your website reaches in the top slots of search engines results.

Text legibility
To function properly on different browsers and platforms, the fonts of your website should have a right size. You can also allow your users to resize the text according to their preference which helps them to read easily. To break the monotony the text should be easy to read and laid out in logical format.

The best practices for designing a Website: website color, navigation, content and more Part 3

admin — Fri, 19 Nov 2010 07:03:48 +0000

Website Speed and Loading Time
The time that a website takes to load in the browser where it is opened is called loading time. Slow website consumes more time to load and is rarely preferred by visitors. Therefore, design a layout that does not take too much time to load. Moreover, using too many images also lead to slow loading of a website so it should be restricted to usefulness and relevance.

Style of writing the Content
If it is not really that important use of informal language must be completely avoided. A professional language used on website brings a sense of authority. You should give only relevant information as content.

Displaying Necessary Information on the website: requisites of website designing
There is some information which is important to increase legitimacy on every website, they are mentioned below

Contact Information- there should a link in every web page of a website that will help readers to contact the website owner or the administrator.

Privacy Policy- you should have a designed privacy policy of the website. This is important if the website asks the readers to perform actions that include submitting their e-mail address or other confidential information into forms on the web pages.

Search Box- lots of websites has more than a single page of information so it is beneficial to add a search box that helps users to search information on the website.

PPC Keyword Research
After completing the website designing, the next step comes is keyword research. This is important for Search engine Optimization (SEO) of a website. Moreover, it guides visitors to the website by analyzing its content and finding “keywords” from it.

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The best practices for designing a Website: website color, navigation, content and more Part 2

admin — Fri, 19 Nov 2010 06:50:54 +0000

Use of Background Images
Some websites can look better if you add a background image to their web pages. For instance, if a website is discussing over computer technology, you can add an image of a computer as its background image or in the header of the website’s pages to give it a better look.

Effect of Font family and Font sizes on website designing
To make the website easy to read is the primary aim of all websites and font sizes play a crucial role in that. If your font sizes are extraordinarily big or small they can hinder the flow of reading. All the webmasters aim to make the stay of readers comfortable and nice therefore, it is really imperative to choose a font that is easy to read. Make sure that the fond should not be very stylish and choose an appropriate font size.

Website Navigation
A good website has got an excellent navigation system to its readers; it provides links to each and every web page that is a part of the website. It is advised if your website has lot of web pages that you should include a site map on the home page of the website. Since, it helps the readers to navigate easily through the website. It happens a lot of time that readers are looking for additional information on a particular topic so a website will always have related web pages. In addition, a website should have links to all related pages from a web page with similar content. It also helps in keeping the visitor or reader to stay on the website for a good time. A professional website development company always develop a website with excellent navigation system

Categorizing the content
It is advised to arrange the pages of a website like one arranges files in folders in a personal computer. For instance, a sports related website can have categories for football formula, Formula-1, cricket, badminton, tennis and many more. It helps in increasing the readability of the website. This aims to minimize the effort that a user puts in and have access to the information he is looking for.

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The best practices for designing a Website: website color, navigation, content and more Part 1

admin — Fri, 19 Nov 2010 06:29:47 +0000

Website designing involves lots of mandatory steps which include deciding the website layout, a background color, the navigation link, the placement of website widgets, the inbound and outbound linking to and from the website, a correct format of content display, categorizing the content and most importantly the style of presentation of the content.

Website planning
Website planning is considered as a first step towards successful website designing. Its basic concepts include designing of the website and the audience to be targeted. However, different websites may have different levels and types of planning.

The importance of a good website layout in website designing
It is really essential to have a good website layout since it provides the first impression to the readers. Though there are some websites which have a good ranking in search results and are able to engage visitor but not all the websites are preferred by the visitors. A website should be well arranged and designed so that readers are able to website with ease. To make a reader friendly website should be the primary goal of website designing.

Use of a Uniform Color Theme
We are well aware how colors affect physiologically on humans. Therefore, select a color that matches right with the theme of the website since these colors can make readers to revisit your website. Further more, maintaining the same background color for all the pages of the website is also essential since it provides uniformity to the website. On the other hand, different colors on different web pages can confuse or mislead the visitors; they might form an impression that the web page is not a part of the website. As a matter of fact, a lot of people remember a website but its background colors and layout

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Website Designing: Print media and web products

admin — Fri, 19 Nov 2010 06:18:12 +0000

We all know how important is designing to every media house whether it’s print or electronic. It is an inevitable and universal part for both of them. The thing that sets them apart is their application and presentation. It is not really important that designers who are doing very well in the print media can give the similar results if they are places in web products. This is supported by various reasons like- lack of technology, knowledge and skills, its usage, interaction between the computers and human etc. As far as professional point of view is concerned, then the website art director with required skills and training should be given the task of website designing.

However, many people are still perplexed about the normal user interface designer and web designers who have a very different working style and pattern. This role interchange leads to end products that are far away from perfectness. The websites might not be that useful as expected and print media would also not look the way it should. That is why; print designers and web designers work profile should be kept separately. You can easily find some major differences between the designing of a print media or a website. For instance, print materials are carried along and read according to the convenience whereas in a website customers first visit the site and go through with the images and content. The pattern of reading and viewing of a print material is far different from a website. If you compare both of them, then you can view the print page’s content at once and are easily noted by human mind. But the website design elements appear slowly and steadily and the download speed varies because of various reasons like internet connection speed, screen size, image size, and animations etc. which make the viewing time and pattern different.

Designing media is affected by the cognitive load which concerns the load experienced by the mind during thinking process. As far as cognitive load is concerned, it is lesser in print products as compared to web products. People tend to spend more time on print materials for information but for website they spend less time. People use their hands to scroll the mouse and eyes to locate the information and reading online. While in print products visual scanning of the content and images is done to find the information needed. When a user spends much time to find the required data, his cognitive load increases and this load is affected by the time between the sight reactions and hand movements. Hence, if a web design takes a long time for the user to find needed information then he would either leave that site or forgets what he is looking for. So,every professional website designing company design a website in such a way that user can easily get the required information within a short period of time.

Importance of professional website designing for your business

admin — Fri, 19 Nov 2010 05:57:42 +0000

Today online businesses have gained a huge momentum everywhere. Millions of people surf the internet everyday around the world and some of them may become your clients if they are impressed by your website. Your website is the online company’s office and hence, it becomes so important to make your “online office” beautiful and lucrative at the same time. It also applies for webmasters who leave no stone unturned to give best look to their websites with the help of web designers. We should not forget that there is a stiff competition in the market and you would find many other websites that are selling the similar products and services. Therefore, using professional website designing would be very beneficial for all the small and medium enterprises. However, being professional does not mean that the service should only focus at the features of the website to make it look attractive but when a visitor comes to site make sure he does not have to wait hours for the pages to open or the features to get going. Always remember that web- visitors do not have enough time to waste at one site, they are hyper patients. If they do not find your website interesting, then there are others similar websites they can surf.

For a professional web designing, it is advised to hire web designers who can give you professional designs. A professional website may have different features such as, a logo, some graphic, couple of images, in a very simple and official looking background design. On the other hand, if you are thinking to design your website with complex and attractive web design with work effectiveness then you are simply helping some of your competitors. You may find some webmasters who want to design their own websites. It may look affordable to you as compared to hiring a professional web designer but you have to comprise with a lot of businesses that you might have got with professional website designing. The web designers you hire are the proficient and skilled professionals who design the websites all throughout. You might overlook some usual steps of website designing that they do not.

Today SEO or Search Engine Optimization has become an important tool for the webmasters world-wide. With professional website designing it is assured that the designing in the website are search engine friendly and SEO can comfortably work on the site. You should hire a web designer services that will aid you to see various SEO requirements like smooth navigation, keyword insertion, management of the content and display of the content that is search engine friendly. Today, hiring a web designer to get a professional looking website has become largely popular among webmasters. They have a lot of benefits.

You need to find a proficient and experienced web designer to get a professional website, though he would charge you a hefty amount for that. Once the website is designed it is futile to make small changes here and there at the website.