Simple ways to increase repeat visits to your website

The short loyalty span of online visitors and stiff competition of the market have made Internet Marketing a Herculean’ Task. It becomes even more difficult getting repeat visitors to your website frequently at current scenario. Repeat visitors are very crucial for a business as compared to unique visitors. Unique visitors are casual shoppers and it is skeptical to say whether they will become the potential customers of your products and services or just turn away. But, this is not so with repeat visitors; they have already been to your site once and come back to either shop or some lucrative motive in mind. You do not have to prove your credibility to your repeat visitors since they already know that part unlike unique visitors. This is really helpful in order to retain them and given below are some simple steps to increase repeat visits on your website

Play on the past experience
A repeat visitor has all the clues about your website, since he has already visited it. You have formed a relationship with them and have developed a sense of familiarity so now it becomes easier for you to re-sell your product and services and also get referrals.

Give new information
There are a couple of pages in your website that do not change such as “About Us” and “Products and Services” etc. However, repeat visitors often expect to see something new every time they browse your site. You can do so by loading new and fresh content on other pages of your website. For instance, you can add-up some fresh content pages like news section, articles resource pages in your page.

Educate them about your business
Give your customers full details about yourself and what you do if you want to win their trust. Moreover, you can make them aware by educating about your business and provide useful information about crucial things. Be in touch with them and inform them about any latest happening from your end.

E- Mail Marketing
To retain your loyal customers, e-mail marketing is an indispensable tool. You can keep in touch with customers by sending e-mails or news letter about any imperative and quality information that might be useful for them. But, make sure you maintain the quality of your mails and your correspondence brings up something new and informative that can benefit them.

Make your website work
Website is not something where you cannot make any changes like you have in brochures. You have various keys for alteration on your website. Make sure the website is updated with all the current happenings and new developments taking place in your business.

Showcase Client Testimonials
Testimonials of your clients can do wonders in retaining and making customers. A good publicity of your business by a third party is very lucrative. You can humbly ask your clients for testimonials and load them on your website so that every visitor on your website can read them especially the potential customers. They will get an idea about the quality of your services and you will win their trust in return.

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Protect your website content

The content of any website is the ruling factor and treasured possession. A website with a quality and meaningful content proves to be very lucrative for the business; it draws lots of visitors to the site and bolsters its ranking in the search engines. It takes a lot of effort to develop quality contents and you would never like to share your hard work with anyone. But, there are probabilities when you can find your own content posted on some other website without your knowledge. In addition, due to duplicate content your search engines rankings also suffer. Despite of all your efforts to protect your content, there are hackers and thieves that can easily steal away your content. It is really frustrating seeing your content in some other website and you are helpless to do anything. However, mentioned below are some easy tips that can help to discourage content theft and make the process more difficult

Copyright your website Content
Copyrighting your website can protect it from content theft. Once you have acquired copyrights for your website content, you can protect it from the people who copy every word of your content and then place it on their website without your information and giving no credits to you. For copyright of your website, you can go through the Copyright Office website at www.copyright.gov and register your site. Make it as early as possible for your interest; you need to ensure that you complete the application within three months of launching your website. You are required to pay a processing fee along with sending copies of all web pages whose content you want to protect. To be on a safer side, you can create a CD that contains copies of all the files of your website and keep it safe as a back-up of your files. Moreover, you can insert copyright meta tag on all your web pages that contain your company’ name or website name. You will receive a “Certificate of Registration” once your application has been accepted. It all helps you to sue any person or company if he tries to steal your work. You can even ask them (hackers) for compensation.

Altering the Website Code
Altering the website code may not save your content from professional hackers and thieves but it can certainly save it from amateurs. To do this, you should first remove all the unnecessary spaces in HTML code of your website so that it becomes difficult for people to read through the whole code and find individual text options. Now it won’t be easier for thieves to simply lift your content filled web pages.

The other thing you can do is to disable the right click function of your website by using Java Script, since it prevents people from selecting text and images on your website and copying it on some other places. But, this is to be remembered genuine visitors who come to your website for information often get annoyed with this setting.

Change the text contents
The next thing you can do is using Photoshop or any other image editing software to change the text elements into images. To do this, you can select the text you want to change and open a new image file and select a suitable size to accommodate the body of the text. Sharpen the image and save the file. But, do not forget that large images have high resolution make web pages slower to load. So, it is advised to save the text images in medium resolution. Though people will be able to print the file but they have to re-type every word of it to reuse the contents.

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