The short loyalty span of online visitors and stiff competition of the market have made Internet Marketing a Herculean’ Task. It becomes even more difficult getting repeat visitors to your website frequently at current scenario. Repeat visitors are very crucial for a business as compared to unique visitors. Unique visitors are casual shoppers and it is skeptical to say whether they will become the potential customers of your products and services or just turn away. But, this is not so with repeat visitors; they have already been to your site once and come back to either shop or some lucrative motive in mind. You do not have to prove your credibility to your repeat visitors since they already know that part unlike unique visitors. This is really helpful in order to retain them and given below are some simple steps to increase repeat visits on your website
Play on the past experience
A repeat visitor has all the clues about your website, since he has already visited it. You have formed a relationship with them and have developed a sense of familiarity so now it becomes easier for you to re-sell your product and services and also get referrals.
Give new information
There are a couple of pages in your website that do not change such as “About Us” and “Products and Services” etc. However, repeat visitors often expect to see something new every time they browse your site. You can do so by loading new and fresh content on other pages of your website. For instance, you can add-up some fresh content pages like news section, articles resource pages in your page.
Educate them about your business
Give your customers full details about yourself and what you do if you want to win their trust. Moreover, you can make them aware by educating about your business and provide useful information about crucial things. Be in touch with them and inform them about any latest happening from your end.
E- Mail Marketing
To retain your loyal customers, e-mail marketing is an indispensable tool. You can keep in touch with customers by sending e-mails or news letter about any imperative and quality information that might be useful for them. But, make sure you maintain the quality of your mails and your correspondence brings up something new and informative that can benefit them.
Make your website work
Website is not something where you cannot make any changes like you have in brochures. You have various keys for alteration on your website. Make sure the website is updated with all the current happenings and new developments taking place in your business.
Showcase Client Testimonials
Testimonials of your clients can do wonders in retaining and making customers. A good publicity of your business by a third party is very lucrative. You can humbly ask your clients for testimonials and load them on your website so that every visitor on your website can read them especially the potential customers. They will get an idea about the quality of your services and you will win their trust in return.
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